Baxter of California creates carefully curated products that allow men to express their individual signature statement.  Creating a signature look is critical since “Men’s Grooming” is a growing trend, and men are asking for more custom styles to reflect their individuality.  Baxter Global Educator Josh Velazquez shared several techniques to expand our stylists’ range of skills regarding men’s cutting and styling. Samuel Cole Salon’s education has kept stylists’ skills on the forefront of new trends for men.

Velazquez demonstrated a short, textured crop haircut that can be styled polished for a formal evening with Baxter’s Hard Water Pomade or textured for a casual day watching the game with their Clay Effect Style Spray.  Velazquez also demonstrated a taper cut with a short, precise fade – perfect for gentlemen who like to maintain a clean, consistent look.

Josh’s instruction was extremely informative, especially in his demonstration of the close fade. He thoroughly walked us through his thought process from the first trim to the last finishing detail of the look.  He also gave us alternative uses for some of Baxter’s most popular products, like using the Grooming Cream as a beard conditioner!” – Stylist Carmella Williamson