Sera Sloane called up R+Co co-founder Howard McLaren when she moved from New York to Los Angeles. R+Co was just about to launch, and he invited her to be a part of it. She worked with Howard and the other co-founders Garren (the “godfather” of hairstyling) and Thom Priano (renowned men’s grooming expert) to develop the brand’s original imagery and vibe.
Sera Sloane demonstrated a textured bob on her model and shared her passion for finding the right products to create the look she wants. On smooth, stick-straight hair, getting the texture she wanted starts with the shampoo. Cactus Texturizing Shampoo provides grit and grip for more manageable and easy to style hair. If you’re looking to air dry this summer, Sera loves using Mannequin Styling Paste on damp hair. Tuck hair behind the ears as it dries to create a natural beachy wave in the front. Add some curls with a curling iron throughout for a more polished look.
The textured bob is the perfect cut for summer! It’s versatility is amazing – it can be air-dried for a night at the beach or styled for a summer wedding. I especially loved Sera Sloane’s touch on this cut – she is all about weight removal and that really helps lighten the hair without losing length.
Stylist Sam Smith
Master Stylist and Mentor 
Inspired by Rita Hayworth’s characters in 1940’s and 50’s films, Robert Vasquez, like his mentor and hair stylist superstar Garren, often reinvents the Vintage Hollywood Glam style. Vasquez demonstrated the parting and curl direction that recreates this look and featured R+Co products that bring the curls to life with volume and long-lasting hold.