Wella educator and stylist Drew Calloway was at Samuel Cole Salon to share the newest coloring trend, tortoiseshell (ecaille). “To be clear, this isn’t so much a dye technique as it is a color,” Howard says. “Think of tortoiseshell and all the colors that come in it: golden blondes, chestnuts, mahogany, chocolate, honey, and all those lovely, warm tones.” It sounds delicious, sure, but the key here is that it’s multidimensional, which means many tones are being painted — not foiled, Howard notes — into the hair.

Drew was born and raised here in the Tar Heel State where he started his hair career fresh out of high school, practicing and perfecting his craft behind the chair while teaching advanced education as a National Educator for Paul Mitchell. Drew moved to fashion forward and fast paced NYC to really hone in on his skills, with a strong focus on hair color, while taking on a role as an Educator for Wella.

 

Drew currently works as a stylist at Laicale in the heart of SoHo, surrounded by “downtown inspiration” and is constantly striving for perfecting the next trend in hair color! He has worked in various settings from fashion photo shoots, coordinating hair for wedding parties, and backstage coloring hair for large scale hair shows, but being behind the chair and bringing smiles to clients faces while sharing the gift of knowledge is what he is most passionate about.

 

Drew taught me to look at color tones in a different way. Combining warm and cool tones to give clients the ultimate dimension. Encouraging us as colorist to expand our creativity results in more options for our clients.” Stylist, Ashley Eaves