January 18, 2010 (RALEIGH) – Samuel Cole Salon were the first to view Bumble and bumble’s newest launch – Wear and Care. This line is actually a re-launch of their former Treatment Line. Runway and editorial artist, Alejandro Jimenez, was on-hand to unveil this new line consisting of Mending (for chemically treated hair) and Quenching (for mechanically treated hair – blow dryers, flat irons, curling irons, etc…). Each consists of shampoo, conditioner, complex, and masque.
Jimenez readied models featuring each new product while Bb sales consultant, Melissa Jones, presented a detailed look into the development, ingredients, uses, and benefits of the new line. “Samuel Cole Salon were Bb’s first choice to premiere this line which will not be unveiled to most salons until February. It has been exciting to witness Bb’s relationship with the salons blossom over time. I am thrilled to be the representative for these salons,” said Jones.
Jimenez presented his finished models and described how he created each style. Samuel Cole Salon stylists then created their own signature look using the new line. “Wow, what a difference the products made in the feel and condition of my hair,” said Carolyn Nord, Samuel Cole Salon Master Stylist.
“The new line is exciting because it features the most current technology available in hair care and solves the two main issues clients face, dry and damaged hair. The new packaging and formulations are incredible,” said Jack Ray, owner.
