Reuben Carranza, President of Luxury Brand Partners brands, R + Co and V76, recently visited Samuel Cole Salon. Reuben left his role as CEO of The Wella Professional Division of Proctor and Gamble to join the corporation LBP, which is revolutionizing the luxury beauty market.
Reuben’s talk focused on helping stylist identify their career “sweet spot”. He emphasized the need for each individual stylist to find what is important to them and identify what their ‘brand” means. It’s very important to be able to take a step back to evaluate their work and also to have a sponsor or mentor evaluate them as well. Someone on the outside can find the blind spots they might not be able to see from within. It’s about connecting with their clients on another level. A professional who is consistently giving a great performance will see it reflected in their work.
Reuben’s talk on branding yourself revolved around the importance of evaluating your career based on performance, image and exposure. Your performance, should be outstanding and consistent in terms of your technical skill. Image showcases the mental impression you make with others. Exposure focused on getting your name out there to fuel your career success with social media being a means to document your work then posting it for others to see your creativity.
Being a stylist we look to grow creatively but sometimes we need to look at it differently at a business perspective to grow in our careers.” Stylist Natalie Bowers