Archives for July 2014

Featured in Vogue

Smith & Cult  luxury glam nail lacquers recently featured in the September issue of Vogue are now available at Samuel Cole Salon. This high end nail line was created by beauty veteran, Dineh Mohajer, founder of 1990’s favorite nail polish, Hard Candy. After years out of the spotlight, she is back, taking the beauty industry by storm once again with a new line of quirky color names and trendy, fashion-forward colors.

Glitters, neutrals, neons, and everything in between. Smith & Cult is comprised of 30 bold, high pigmented shades, plus a base and top coat. Each formulated to deliver both flawless smooth coverage and brilliant shine. Not to mention, they’re 5-free. Formulated without common chemicals found in most nail polishes meaning no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, and camphor.

The brands name is meant to express two sides within us: “Smith” showing a luxurious, soft, alluring side and “Cult” being dark, mysterious, seductive, and raw. The bottles echo that same sentiment — one side is smooth and pristine, while the other side is distinctly dented. Each shade is inspired by and representative of the experiences depicted in her diary entries of a beauty-addicted heroine who sees her world through a lens of color.

Smith & Cult differs from both Hard Candy and other beauty brands in that every aspect of the brand is derived from the Diary of our Beauty Junkie — basically me,” says Mohajer. Women can’t help but relate to her/my emotional connection to beauty and relate to the dualities we all inhabit throughout our lives, from triumph to tears, bliss to heartbreak, elegance to absurdity, and everything in between.” says Mohajer.