Whitney Parr, a Wella Color Expert Certified stylist and educator recently shared her expertise in custom color formulations with our advanced stylists. Whitney’s forte is to formulate color based on each guest’s lifestyle – are they chasing their children all day or working in a corporate office? Are they swimmers or are they restorative yoga instructors? Do they love coming in the salon for their appointments every 6 weeks or prefer to come once per season? All these factors play into Whitney’s plan for them, and our stylists practice a similar consultation to bring each of our guests a tailored experience.
Our advanced stylists were able to get a sneak preview of Wella’s New Liquid Toners, formulated to provide a perfect finish to your preferred shade of blonde. The Brass Kicker additive notably neutralizes warmth, while the intermixable toners enhance blondes who range from warm (honey-beige) to cool tones (sterling silver).
Customization is so important in building our relationship with our guests, which is why we host educators like Whitney Parr who specialize in creating a bespoke color experience for each person in our chair .Director of Education Katie Pursche